Category: Server Side Tracking

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How to Override Google Analytics 4 Fields in Server-Side GTM

To edit the fields, you need to use the option under Event Parameters labeled Parameters to Add / Edit. This will not work if you try to add the fields under User Properties. To add or edit a field, consult…

How to setup GTM Server Side on Shopify

Shopify provides native Google Universal Analytics integration. It works perfectly on all subscription plans. More info and how to set up Google Analytics on Shopify you can find on their official documentation. Also, you can add…