Some businesses emerge out of nowhere and take off like wildfire.
2019 just started and this is the perfect time to look back at what worked last year in the realm of Facebook ads, and how you can use those teachings to improve your results this year. What are the tried and proven methods that drove success in 2018 to take with you to 2019? Which are the examples you can get inspiration from? How can you replicate your Top competitors’ success?
We selected 5 examples by brands that literally killed it with their Facebook ad campaigns this past year.
We investigated them word by word, and looked at the results number by number, evaluating every single detail, to understand what worked (and, in case, what didn’t).
We found winning formulas, strategic patterns, unusual storytelling ideas, and a ton of tips and tricks that you can use to boost YOUR results this year!
Having so many new features and advert types have given advertisers much more choice, together with the risk of being plagued by the shiny object syndrome, the entrepreneurial equivalent of a small child chasing after shiny objects,
Which means we’re presented with a challenge – it’s hard to choose what to use. Choosing the right ad type is hard. With this post, we want to bring clarity to this.
forces you to chase project after project, and change after change, never settling with one option
We’ll highlight you the Facebook ads campaigns that really work.
What do we have in-store? We’ve lined up 5 best Facebook ads from 2018, from the following companies:
To determine whether an ad really killed it or not we used a set of criteria.
We looked at the following:
- Did they utilize a unique messaging approach?
- Was the campaign creative done remarkably well?
- Did the brand meet their goals with the campaign?
- Did the brand had hard numbers to back up the success of the campaign?
Alright, buckle up. Let’s dive in!
This Facebook Ads campaign is using a conversion campaign, meaning it’s a campaign whose goal is to convince users to perform an action on their business website, in this case, a sign-up for a trial.
Creative wise they chose to use a video. But not the usual formal, serious (and boring, at times) one, Promo took an unconventional approach to a B2B sales video, they used a cute and super funny kid. Brave and smart!
Click on play and give Promo’s video a spin, I bet you’ll want to watch it twice!
About Ahsan Taz
He is the founder of Ahsan Tech IT International LTD.The Wall Street Journal calls him a top influencer on the web, Forbes says he is one of the top 10 marketers, and Entrepreneur Magazine says he created one of the 100 most brilliant companies. Ahsan is a Bangladesh Times bestselling author and was recognized as a top 100 entrepreneur under the age of 30 by Prime Minister Sheikh Hasina and a top 100 entrepreneur under the age of 35 by the Bangladesh.